Question 05: Choose two newspapers which publish opposite narratives of political scenarios. Write down a short report of how you noticed the different of opinion and what is your conclusion on this issue.Answer:
Interest Groups
Interest groups, nongovernmental organizations (NGOs), religious groups, and labour unions (trade unions) cultivate the formation and spread of public opinion on issues of concern to their constituencies. These groups may be concerned with political, economic, or ideological s şissues, and most work through the mass media as well as by word of mouth. Some of the larger or more affluent interest groups around the world make use of advertising and publică relations. One increasingly popular tactic is the informal poll or straw vote. In this approach, groups ask their members and supporters to "vote"-usually by phone or via the Internet-in unsystematic "polls" of public opinion that are not carried out with proper sampling BV procedures. Multiple votes by supporters are often encouraged, and once the group releases its findings to credible media outlets, it claims legitimacy by citing the publication of its poll in F a recognized newspaper or online news source.
Reasons for conducting unscientific polls range from their entertainment value to their usefulness in manipulating public opinion, especially by interest groups or issue-specific organizations, some of which exploit straw-poll results as a means of making their causes appear more significant than they actually are. On any given issue, however, politicians will weigh the relatively disinterested opinions and attitudes of the majority against the committed values of smaller but more-dedicated groups for whom retribution at the ballot box is more likely.
Opinion leaders
Opinion leaders play a major role in defining popular issues and in influencing individual opinions regarding them. Political leaders in particular can turn a relatively unknown problem into a national issue if they decide to call attention to it in the media. One of the ways in 3) which opinion leaders rally opinion and smooth out differences among those who are in basic agreement on a subject is by inventing symbols or coining Slogans: in the words of U.S. Pres. Woodrow Wilson, the Allies in World War I were fighting "a war to end all wars," while aiming "to make the world safe for democracy"; post-World War II relations with the Soviet Union were summed up in the term "Cold War," first used by U.S. presidential adviser Bernard Baruch in 1947. Once enunciated, symbols and slogans are frequently kept y alive and communicated to large audiences by the mass media and may become the cornerstone of public opinion on any given issue. Opinion leadership is not confined to prominent figures in public life. An opinion leader can be o any person to whom
others look for guidance on a certain subject. Thus, within a given social group one person may be regarded as especially well-informed about local politics, another as knowledgeable about foreign affairs, and another as expert in real estate. These local opinion leaders are generally unknown outside their own circle of friends and acquaintances, but their cumulative influence in the formation of public opinion is substantial.
Interest Groups
Interest groups, nongovernmental organizations (NGOs), religious groups, and labour unions (trade unions) cultivate the formation and spread of public opinion on issues of concern to their constituencies. These groups may be concerned with political, economic, or ideological s şissues, and most work through the mass media as well as by word of mouth. Some of the larger or more affluent interest groups around the world make use of advertising and publică relations. One increasingly popular tactic is the informal poll or straw vote. In this approach, groups ask their members and supporters to "vote"-usually by phone or via the Internet-in unsystematic "polls" of public opinion that are not carried out with proper sampling BV procedures. Multiple votes by supporters are often encouraged, and once the group releases its findings to credible media outlets, it claims legitimacy by citing the publication of its poll in F a recognized newspaper or online news source.
Reasons for conducting unscientific polls range from their entertainment value to their usefulness in manipulating public opinion, especially by interest groups or issue-specific organizations, some of which exploit straw-poll results as a means of making their causes appear more significant than they actually are. On any given issue, however, politicians will weigh the relatively disinterested opinions and attitudes of the majority against the committed values of smaller but more-dedicated groups for whom retribution at the ballot box is more likely.
Opinion leaders
Opinion leaders play a major role in defining popular issues and in influencing individual opinions regarding them. Political leaders in particular can turn a relatively unknown problem into a national issue if they decide to call attention to it in the media. One of the ways in 3) which opinion leaders rally opinion and smooth out differences among those who are in basic agreement on a subject is by inventing symbols or coining Slogans: in the words of U.S. Pres. Woodrow Wilson, the Allies in World War I were fighting "a war to end all wars," while aiming "to make the world safe for democracy"; post-World War II relations with the Soviet Union were summed up in the term "Cold War," first used by U.S. presidential adviser Bernard Baruch in 1947. Once enunciated, symbols and slogans are frequently kept y alive and communicated to large audiences by the mass media and may become the cornerstone of public opinion on any given issue. Opinion leadership is not confined to prominent figures in public life. An opinion leader can be o any person to whom
others look for guidance on a certain subject. Thus, within a given social group one person may be regarded as especially well-informed about local politics, another as knowledgeable about foreign affairs, and another as expert in real estate. These local opinion leaders are generally unknown outside their own circle of friends and acquaintances, but their cumulative influence in the formation of public opinion is substantial.
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